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Just when you think bosses don't care about the employees, this one will blow you away. Bob, you are awesome and you're an absolute hero.
— Tamron Hall, MSNBC
From the American heart, a story we really love; hope you do, too!
— Diane Sawyer, ABC World News
This is one of the most remarkable business stories I've encountered. Ken Koopman's account of how it happened brings hope to those of us who suspect profit and loss isn't really about money.
— Paul Linnman,longtime Portland TV/Radio personality
In an era when its surprising there isn't a television reality show called CEO's Behaving Badly, along comes Bob Moore. People before Profit: The Inspiring Story of the Founder of Bob's Red Mill tells the store of how, on February 15, 2010, which also happened to be his 81st birthday, Bob Moore, the founder of Bob’s Red Mill Natural Foods, decided to give his employees a present. A $100 million dollar present. Instead of selling out to numerous bidders who would have made him a very wealthy man, Moore gave hope to an American workforce rocked by decades of corporate greed.
This 'feel good story of the recession' didn't begin in 2010, however. In 1988, his wooden flour mill burned to the ground. His immediate concern was for the seventeen employees who counted on him for their livelihood. In his mind, he had no choice but to rebuild. Over the next two decades, Bob's Red Mill grew to become the nation’s leading manufacturer of whole grain natural foods.
People before Profit: The Inspiring Story of the Founder of Bob's Red Mill is not only a story of unconventional thinking and passion for healthy living, it's also an inspirational one for readers of all ages.