$24.50 USD
Created with the child in all of us in mind, this magical, charming book inspires...
$16.95 USD
“The world always seems brighter when you’ve just made something that wasn’t there before.” —...
$27.50 USD
With Maison: Parisian Chic at Home, a duo of high-profile tastemakers invite readers inside fifteen homes that are...
$70.00 USD
– Sold OutJust arrived from Australia and back in stock! These beautiful kits to create personal, handcrafted works of...
$70.00 USD
– Sold OutJust arrived from Australia and back in stock! These beautiful kits to create personal, handcrafted works of...
$70.00 USD
– Sold OutMORE ARE ON THEIR WAY TO US! IF YOU WOULD LIKE US TO NOTIFY...
$70.00 USD
– Sold OutNew pattern and just arrived from Australia! These beautiful kits to create personal, handcrafted works of art go...
$70.00 USD
– Sold OutJust arrived from Australia and back in stock! These beautiful kits to create personal, handcrafted works of...
$12.50 USD
– Sold OutThe Artist's Eye, the first in a series of small primers on drawing by Peter Jenny...
$12.50 USD
Visual thinking and using one's imagination are skills that are often neglected in today's world....
$12.50 USD
– Sold OutVisual thinking and using one's imagination are skills that are often neglected in today's world....
$12.50 USD
"When we blink, what changes is not the distant, but the nearby. Television would have...
$8.99 USD
You Can Draw Anything, Kim Gamble's popular picture-book shows kids how they can draw anything they want. Kids will learn that if they can write numbers and the letters A-Z, they can draw anything.
Considered one of Australia's best illustrators for children, Gamble provides step-by-step guidance, helpful tips, and flip pictures, showing how to draw animals, faces, bodies, people in action, buildings, machines, and anything else kids can think of. Topics covered include giving pictures depth, using perspective, and using light and shade.
By teaching how to look for simple geometric shapes when breaking down complex shapes and suggesting fun exercises to try on your own, anything from animals in action to human faces become easily manageable challenges.
Using reason and wit to explain and demonstrate visual concepts and good artistic methods, You Can Draw Anything is filled with plenty of stories, jokes, and examples making this approach to drawing intriguing, effective, and fun for that budding young artist in your household of any age.
BOOK DESCRIPTION
Kim Gamble is an artist and picture book illustrator. He is the illustrator of the Tashi series and the author of You Can Do Great Lettering.
$19.95 USD
What an amazing work of art — every moth is different! Oh, and yes, it also...
$12.00 USD
Why is so much writing so bad, and how can we make it better? Is...
$12.50 USD
Instructive and essential, reading Storycraft is like finding the secret set of blueprints to the writer’s craft. Better still, it is engaging, funny, and wise—wonderful to read and wonderful to learn from.”
- Susan Orlean, author of The Orchid Thief
“When I think back on what I have learned about storytelling over the last 30 years, the trail of memory leads back time and again to Jack Hart. No one has done more to inspire better narrative writing in America.”
- Roy Peter Clark, author of Writing Tools and The Glamour of Grammar
"Jack Hart was hands-down the best narrative editor ever to work in newspapers.”
- Jon Franklin, author of Writing for Story and two-time Pulitzer Prize winner
Across the entire media landscape from newspapers and magazines, books and documentary film, to radio, television, and new digital forms narrative nonfiction has always been a part of literature. But what creates a compelling true story? Author Jack Hart once said It captures reality with the sophisticated storytelling techniques of fiction while adding the power that comes when, as Tom Wolfe once put it, readers know “..all this actually happened.”
From the work of the New Journalists in the 1960s, to the New Yorker essays of John McPhee, Susan Orlean, Atul Gawande, and a host of others, to blockbuster book-length narratives such as Mary Roach’s Stiff or Erik Larson’s Devil in the White City, narrative nonfiction has come into its own. Yet writers looking for guidance on reporting and writing true stories have had few places to turn for advice.
Now, in Storycraft: The Complete Guide to Writing Narrative Nonfiction, Jack Hart, a former managing editor of the Oregonian who guided several Pulitzer Prize–winning narratives to publication, delivers what will certainly become the definitive guide to the methods and mechanics of crafting narrative nonfiction.
From there, he expands the discussion to other well-known writers to show the broad range of texts, styles, genres, and media to which his advice applies. With examples that draw from magazine essays, book-length nonfiction narratives, documentaries, and radio programs, Storycraft: The Complete Guide to Writing Narrative Nonfiction will be an indispensable resource for years to come and give you what you need to access the inner-narrative non-fiction writer in you!
BOOK DESCRIPTION
Jack Hart is a former managing editor and writing coach at the Oregonian. He received the first National Teaching Award from the American Society of Newspaper Editors and a University of Wisconsin Distinguished Service Award for his contributions to journalism, has taught on the faculties of six universities, and was named the Ruhl Distinguished Professor at the University of Oregon School of Journalism and Communication. He is the author of A Writer’s Coach
$18.50 USD
"Writers talk about their work in many ways: as an art, as a calling, as...
$12.50 USD
"We all love a good story but most of us struggle to write them. Lisa Cron enlightens us as to how to get the job done in a savvy and engaging way."
— Michael Gazzaniga, neuroscientist and director of the SAGE Center for the Study of Mind, University of California, Santa Barbara
"Story guru Lisa Cron unlocked my last novel for me over lunch, but if you can’t have her by your side when you’re wrestling your manuscript, the next best thing is this smart, funny, genius book about the myths, realities, and brass tacks of story. Packed with innovative tips and techniques, it's as essential to any writer as a laptop, and much more fun"
— Caroline Leavitt, author of New York Times best seller Pictures of You
"Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories."
— Elizabeth Lyon, author of Manuscript Makeover
"As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful."
— Murray Nossel, PhD, founder of Narativ Inc.
"Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints."
— David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain
Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story: The Writer's Guide to Using Brian Science to Hook Readers From the Very First Sentence reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Strategies that will be a game-changer for anyone who has ever set pen to paper.
The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail as they strive for beautiful metaphors, authentic dialogue, and interesting characters. Writers tend to losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next.
When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest.
Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story: The Writer's Guide to Using Brian Science to Hook Readers From the Very First Sentence offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Whether you're a writer, a teacher, a non-profiteer, an entrepreneur, or a CEO, with Wired for Story: The Writer's Guide to Using Brian Science to Hook Readers From the Very First Sentence, you'll learn:
How – and why – story and the brain developed in tandem.
Why we use story, and not facts, to make sense of the world.
What it is that gives story it’s unparalleled power.
What the brain craves in every story it hears.
How to create stories that hook readers from the very first sentence.
How to create stories capable of moving people to action.
Story is the living, breathing cornerstone of evolution. Wired for Story will help you understand that Story isn’t “a” way we make sense of the world. It’s THE way.
BOOK DESCRIPTION
Lisa Cron is a story coach and the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence and Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages that Go Nowhere). And, her video tutorial Writing Fundamentals: The Craft of Story can be found at Lynda.com.
Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.
Since 2006, she's been an instructor in the UCLA Extension Writers' Program and is on the faculty of the School of Visual Arts MFA program in visual narrative in New York City.
Lisa works with writers, nonprofits, educators and organizations, helping them master the unparalleled power of story, so they can move people to action – whether that action is turning the pages of a compelling novel, trying a new product, or taking to the streets to change the world for the better.
$17.50 USD
“What a book-lover’s fantasy! To see behind the making and launching of eleven diverse books,...
$16.00 USD
“Is it wrong to use the word ‘thrilling’ for a book about research? Maybe, but...
$18.50 USD
“What Editors Do is essential reading for anyone who wants to edit, be edited, or...
$12.99 USD
Bird by Bird is the bible of writing guides - a wry, honest, down-to-earth book...
$16.95 USD
"A one-of-kind classic" — The Wall Street Journal "The best book on writing. Ever." — The Cleveland Plain Dealer...
$10.00 USD
Women are rising with strength, resilience and courage. Keep Marching: How Every Woman Can Take Acation...
$18.75 USD
This book could have saved me much time and heartbreak had I read it when I was beginning my invention career. It is a godsend!
— Stanley I. Mason, Jr., inventor of granola bars and disposable diapers, and holder of fifty-five patents
Inventors should add The Inventor's Bible to their bookshelves immediately, but be certain to keep it within easy reach.
— Don Kelly, former director, U.S. Patent and Trademark Office
This definitive guide presents virtually everything you must know to promote and sell inventions without losing your shirt.
— Joyce Lain Kennedy, syndicated “Careers Now” columnist, Tribune Media Services
Ron has outdone himself! Chock-full of information, tips, words of wisdom, and resources, The Inventor’s Bible will teach, prod, and motivate readers.
— Stephen Paul Gnass, president, National Congress of Inventor Organizations
I unconditionally recommend The Inventor’s Bible to all inventors and businesses.
— Michael S. Neustel, patent attorney and director, National Inventor Fraud Center
The Inventor’s Bible is an excellent collection of practical information useful to all inventors.
— Don Banner, former U.S. Commissioner of Patents and Trademarks
What actually determines whether an invention will be a success or failure?
Achieving success is like climbing a ladder. One step is finding and contracting with the manufacturers that will produce your invention. The next successful level is to have your invention distributed to the marketplace. Another step may be to actually receive royalties for your invention. Yet another step may be to receive more money for your invention than what you paid out. Ultimately, inventors would like to see their invention put in the hands of all those people who could use it.
The Inventor's Bible — How to Market and License Your Brilliant Ideas, 3rd Edition, featuring the Patent and New Product Marketing Workbook will take you step-by-step through:
• Protecting Your Idea (choosing the right steps)
• Patenting (how, when, and why)
• Selecting Manufacturers (that will do the best job)
• Finding the Best Markets (and expanding opportunities)
• Developing a Strategy and Market Plan (that fits perfectly into business plans)
• Presenting Your Invention to Companies (without getting ripped off)
• Negotiating the Best Deal (and how to hire the best advisors)
The Inventor’s Bible: How to Market and License Your Brilliant Ideas, 3rd Edition is THE primer for beginners and a detailed overview for experienced inventors and entrepreneurs. It is an in-depth how-to manual on the commercialization process: how to research the market for your invention, how to find manufacturers and potential licensees, how to develop a licensing and commercialization strategy, how to identify risks, how to effect commercialization on a low budget, and how to select professionals to help you.
While it can be hard for inventors to make the leap from drafting table to marketplace, it's not impossible. With The Inventor's Bible — How to Market and License Your Brilliant Ideas, 3rd Edition you'll learn how to generate money from your invention through licensing. If you want to start a business or commercialize your invention on your own, this book will show you how to develop a realistic market projection, learn the competitive conditions in your industry, identify market and financial risks, and assess other factors important to an inventor or entrepreneur.
The Inventor's Bible is one of those rare books that not only delivers a good source of information but has an actual workbook included that provides the necessary step by step process of commercializing an idea or product.
BOOK DESCRIPTION
When it comes right down to it, profiting from inventions can be quite simple. All you have to do is determine who wants your invention and find out what companies will develop it into a product, approach these companies and establish a mutually satisfactory value and compensation basis for your invention, and finally sip margaritas on the tropical island of your choice.
Okay, that last bit is probably somewhat unrealistic, though there are a few who have accomplished such feats. Really, though, the process of commercializing your invention and receiving royalties does not have to be complicated. Mostly, it involves good, old-fashioned common sense; a realistic, methodical approach; the ability to communicate effectively with others; and plenty of hard work and perseverance.
This book will help you focus your common sense and develop a realistic, workable plan for commercializing your invention. It will show you how effective communication with a network of industry contacts will help you research your market, target potential business partners, and strike a good deal for your inventions. You’ll have to supply the hard work and perseverance, but as an inventor, you already know all about those. Ultimately society benefits from good inventions.
Though new inventions are not necessary for existence, some inventions make life on the planet better for people and for the environment. The planet’s population is not getting any smaller, and population growth alone will create new challenges and problems in the years to come, necessitating new solutions. This gives inventors a sort of open season for the foreseeable future. Inventions can only provide a benefit if they come into commercial use. The Inventor’s Bible will help you convey your valuable knowledge and developments to others so society can benefit and you can gain fair and just remuneration for your ideas.
There is a great deal of information available on the subject of patenting and negotiations. However, detailed information about how to get from product development to finding manufacturers and licensees is largely missing.
There is also a general lack of information for inventors on some of their most vital concerns: What is my invention worth? What steps should I take first? Is free government help available? Who can I trust, and how can I keep from getting ripped off? When I invented my own safety product for automobiles at the ripe age of twenty-one, I had all the same concerns. I proceeded down an arduous path, asking others, “What do you do when you think up an invention?”
Within three years, I was capitalized, and the product was on the market. My success brought me into contact with other inventors who sought assistance, so I began Docie Marketing, an organization dedicated to helping independent inventors make it down the rocky road of invention development. I now have twenty-five years of experience as a successful inventor and invention development consultant and can provide a first-hand account of the licensing process to even greater numbers of inventors with this book than I can in my business.
Chapter 1 is a reality check to help you start looking at your invention in the light of its marketability and its licensability--two things that unfortunately have little to do with whether an invention works or is a fresh idea. This chapter also considers the pros and cons of starting your own invention-based business versus licensing your invention to a manufacturer.
Chapter 2 deals with patent strategy, challenging the notion that applying for a patent is always the first thing an inventor must do before starting the marketing process.
Chapter 3 cracks the commercialization code, showing you how to find people in your trade who can provide you with help in the commercialization process. The techniques in this chapter and the next three are at the heart of what I do as an invention development professional.
Chapters 4, 5, and 6 teach you how to target companies that can make and distribute your invention. As you zero in on these companies, these chapters will guide you through protecting your rights, understanding a company’s perspectives, and getting the best possible deal or deals for your invention.
Chapter 7 advises you on finding professionals who can help you manage the process. Throughout this book, numerous sidebars highlight tips and tidbits of information that will help round out your perspective on this process, and provide insider strategies and techniques that may come in handy. Three case studies are threaded throughout the book, with a segment following the Introduction and each chapter. These real-life examples provide interesting stories of life in the commercialization trenches and teach lessons about both successes and failures.
The appendices include a list of invention evaluation criteria, a sample confidential disclosure agreement, a risk/reward ratio test, a quick-reference flow chart of the invention commercialization process, an inventor’s questionnaire, information about patents and patenting, and a helpful glossary of terms. The extensive inventor-oriented resources section lists free government programs, sources of grant money, useful Web sites, comprehensive databases, inventor’s organizations, relevant publications, conferences, and much more.
$16.00 USD
Such a perfect combination — a lovely cover handprinted from the intricate hand-carved block work...
$22.50 USD
– Sold OutLondon is one of my favorite cities because while it is steeped in centuries of rich history,...